In 2013, Rudy's Barbershop and Davines collaborated to reinvent Rudy's Brand Shampoo, Conditioner, and Body Wash. Redesigning the packaging, I took the existing design and stripped it down to only the necessary information and  gave the remaining elements clear hierarchy. Using a matte black band around the base of the design aided in visually separating information while adding a subtle texture, further elevating the names 1, 2, & 3 as a system, rather than formulas (no.1, no.2, no.3) as they were previously branded.